In the last decade of the twentieth century, media took a giant leap as an all-pervading head count and business empire. It is no more bound now in restricted compartments of print media, electronic media, broadcasting, public relations, advertisements and the traditionally recognised media moves. Some new media materials like corporate communication and internet journalism have come into vogue following the gigantic expansion of the media industry. As a result, today there are various vocations which were unimaginable in the past.In the context of present-day India, the media has undergone a sea change.
This book caters to the ambitious youths who dream of carving a niche for themselves in the field of journalism, both in print as well as electronic media.

Prof. Pushpendra Kumar Arya is an eminent journalist, writer and columnist. After passing M.A. (Political Science) from CCS. University, Meerut, he earned a PG. diploma in Journalism and Mass Communication from Kurukshetra University and Master of Journalism and Mass Communication degree (first division) from International Study Centre, Himachal Pradesh University respectively. Twice Prof. Arya was given the responsibility of 'Election Media Observer' by the 'Press Council of India' during the Lok Sabha Elections in 1996 and 1998 which he skillfully discharged. His more than 2,000 articles/comments/views have appeared in almost all the leading newspapers, magazines and journals of India. He has been conferred the 'International Vocational Award'. Presently, he is Professor in the Asian School of Media Studies and is working as the Chief Editor of Media Features of India.