₹400
This book is based on the first hand experiences of the first generation businessman Dr. Suresh Haware. He has faced several obstacles, overcome them and when he felt that now is
the time to share it with the youngsters, he penned down this book. There are several beliefs and misconceptions and a kind of curiosity about business in our society. The author has elucidated these in a very amusing way.
Dr. Suresh Haware has breached the general understanding among people that business can only be done if backed by money power. Capital can be raised from others, rather, it should be raised from others only. The main Capital that one should compulsorily have to do business is that of strong will power, self-confidence and business attitude! In order to imbibe this basic mantra, he discusses the required elements, in detail, in this book to raise hopes to do business. The stories he has shared are really inspiring.
Wiser are they who learn from others’ experience too. This book will make you wiser. Hence these words of experience will certainly be very useful for the youth wanting to set up a new business and also to those wanting to progress in business. The words of experience and expertise of
Dr. Haware, will certainly be inspiring and guiding to aspiring businessmen.
Contents
Foreword—7
Preface—9
Gratitude—17
1. Business Without Money—21
2. Start With What You Have—35
3. Historical Roots—43
4. Commencement of Work—50
5. Building a Business—57
6. Obstacles in the Race—69
7. Planning and Implementation—77
8. Relations—85
9. Branding—96
10. Rules and Laws—107
11. Social Responsibility—115
12. Disaster Prevention—124
13. Stress-free Life—129
14. Budget, Planning and Growth—138
15. Marketing—147
16. Advertising—153
17. The Leader—158
18. Before Stepping Back—165