PUBLIC RELATIONS MANAGEMENT provides comprehensive and up-to-date insight of the subject including: the concept and philosophy of Public Relations, Media Management, Crisis Communication, PR and Marketing, and Government, Public Sector and Cooperative sector Public Relations. The book incorporates current trends and developments on these topics from both the academic and practitioner's prespective, combining a comprehensive theoretical foundation with numerous practical insights to equip communications students and professionals to be at the cutting edge of public relations. The book addresses many important aspects: What is Public Relations, Newspapers, Television and media management, Government Communication, Impact of Business pressures and competition on PR ethics, and Media and PR activism. The emerging issues in PR such as Right to Information, PR in Cooperative sector, and the acid test for PR Crisis Communication dealt in the book presents an in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to public relations. The book is richly illustrated with cartoons by the author highlighting various issues of Public Relations, which makes for impactful and interesting experience for the readers. Public Relations Management is an essential one-stop reference for academics, practitioners and students seeking to gain comprehensive insight into Public Relations and Communications Management.
The book is a practical guide for practitioners to update their skills and understand the latest trends and newer concepts, and PR students wanting to develop applied skills.

Dr. Ajit Pathak combines a comprehensive mix of academic qualifications and professional experience with over twenty five years experience in mass communications as a Cartoonist, Feature Writer, Radio/TV news presenter, and a Public Relations practitioner. This rich experience and insight gained from his association with the Fortune Global 500 Company Indian Oil Corporation Limited in the area of Public Relations, Advertising, Publicity, Image Building and CSR as Chief Manager (Corporate Communications) is backed by his strong academic achievements. Dr. Pathak is a Post Graduate in Law and Public Administration and the first Indian to achieve Doctorate in Public Relations.Widely acknowledged as a national PR leader, Dr. Ajit Pathak is at the helm of guiding the discipline and practice of Public Relations in India by providing the leadership to the Public Relations Society of India (PRSI) - the Premier professional body of PR practitioners as the National President. Dr. Pathak is also the Secretary of the Global Alliance of Public Relations and Communication Management and is the National Chair of International Public Relations Association (IPRA). Dr. Pathak is a sought after speaker at various national and international communications conferences and is also actively associated with academic institutions in providing thought leadership on various pertinent issues in Public Relations and Communications Management such as Standardization of PR curriculum, PR research, training and PR for community development. He can be reached at drajitpathak2002@yahoo.com