Besides   facilitating information dissemination, building bonds and making world much more ‘connected’ than ever before, Social Media websites like Facebook and Twitter are branding you and your business 24×7.  Each time you update your status message or tweet, it creates an impression about you and forms an image in the mind of the reader. This is a continuous process and slowly but steadily ‘perceptions’ emerge or get modified or change about a person or a firm by the way their social media presence is executed. What appears a casual activity may have a deep implication. This book explores the current scenario in the Indian context, providing insights and observations for making your social media presence more effective beyond casual usage. The earnest attempt of the book is to build a holistic perspective on Social Media.
We believe that facets of social media unknown to you would be unraveled as you read and this experience will provide you with more confidence. Also, please note that reading is just the beginning of our association. Do buzz us on Facebook page and Twitter handle of this book. Be assured, we will revert to you as soon as possible.

"Vijayendra Haryal: A Mechanical Engineer from IIT Kharagpur, he is from the Class of 2008, IIM Ahmedabad. He is now working as a Global Executive Manager with a leading global IT services company. He is co-founder of the non-profit website www.volstreet.com dedicated to the social (development) sector. His alternative interests are Social Media and Social Enterprise. An ardent observer of ‘creative pursuits’ (Entrepreneurship, writing, music, sketching hence on and so forth), he believes that there is some method to what the world perceives as 'madness'. He can be reached at vijayendra.h@gmail.com.
Anandan Pillai is presently a PhD student (Marketing) at Management Development Institute, Gurgaon. He is a Masters in Business Administration (Marketing) and Bachelor of Engineering (Chemical) from Gujarat University. He has worked as Academic Associate with Indian Institute of Management, Ahmedabad for two years. His research interests are social media marketing, content strategy, online brand communities. He is a social media enthusiast and loves having discussions on various social media channels. He could be followed on Twitter at @anandan22."